Is Your Picture Hurting or Helping Your Job Search

Is Your Picture Hurting or Helping Your Job SearchIs Your Picture Hurting or Helping Your Job SearchDo my looks hurt or help my chances of landing the right job?While its not fair, experts agree that a persons appearance can affect the outcome of ones job search and potential for advancement in the workplace. Your personal grooming, professional wardrobe even your haircut play a role in your personal brand.But should you advertise your looks as part of your branding campaign, or do you save that for the in-person networking events and interviews? Below are my thoughts on including images with your resume and online profiles.ResumeUnless youre creating a CV and applying to a job outside of the United States, or youre in the entertainment world and a head shot is part of the job, you shouldneverinclude a picture of yourself with your resume.First, the photo will often clue the employer into your nationality, religion and age (among other factors) that could inadvertently lead to disc rimination. No need to give them any of those details until theyve considered your application based solely on your qualifications. In fact, some companies are so afraid of being accused of discrimination that theyll automatically reject resumes with photos to avoid any potential allegations.Second, Ladders did an eye-tracking study back in 2012 that showed the average recruiter looks at your resume for a mere 6 seconds before deciding if youre worth a second glance. When you only have six seconds, why would you give them something extra to look at?Online ProfilesYour LinkedIn profile is 40 percent more likely to get clicked on if it contains a photo. And being attractive with a professional and friendly photo thats in alignment with your personal brand can certainly be an advantage in the job search.However, we know that discrimination is alive and well in the job market. Many people worry about being passed over because of their age, and studies have even shown that women who are considered too pretty have a harder time landing whats considered to be more masculine jobs. In addition, it was found that overly attractive women were more likely to be passed over or penalized by a hiring manager of the same gender.If youre going to include a photo, avoid the web cam self-portrait it will only make you look unprofessional. Keep the shot on-brand that means no family group shots, cartoons, or cute pics of your pets. If youre concerned about discrimination, no photo is better than one that doesnt project the right personal brand.Your personal appearance will always play a part in your career and the job-search process. Carefully consider where and when you want to advertise that brand to set yourself up for success.